• What is ekitchen.biz?
• Customer Benefits
• Restaurant Benefits
• Where do you begin?
• How do you increase targeted traffic to your Web site?
• How can you increase your site's link popularity?
• How can you improve your site's positions on search engines?
• How can you maximize site traffic?
• What are your competitors doing online?

What is ekitchen.biz?

1. Never Put on Hold – Even when ordering during a busy period such as lunch or dinner customers never have to wait on hold.
2. Remember Past Orders – The site remembers all of a customer's past orders. Good for when they say “give me the usual”. Great for building repeat customers!
3. Fast or Slow – Customers can choose to complete their orders within seconds or take their time to shop. These are choices the customers don’t have when ordering on the telephone.
4. Easy to Use – According to a survey conducted in 2003, 87% of customers said they would rather pay the one dollar fee at CoolOrder.com than order using the telephone, because CoolOrder.com is much more convenient.
5. Full Menu – Customers view the full menu and can order any combination of food while the prices are displayed and calculated as they go.
6. Specials – Promote your new deals and items to your customers on your site and through our free email marketing.
7. Catering and Large Orders - Customers find it much easier to make large and complex orders online because they have the ability to be patient, weigh their options, and calculate different pricing schemes. For no extra charge your restaurant can also have a fully functional separate catering site.

1. Easy Setup – Fax us your menu and sign up form. That’s it!
2. Increased Average Order – “Customers who order on the Web tend to order more because they have a menu in front of them.” – Robert Mackey, Dominos Pizza Marketing Director, San Diego. (Internetweek.com) Customers who order online tend to order more per order because they don’t feel rushed while purchasing, as they often do over the phone.
3. Easy to Use – All you need is a simple fax machine – No special computer, Point-Of-Sale, or other sophisticated and expensive cash register is needed.
4. Effective Advertising – Your customers will get your coupons and specials emailed to them. Items can be featured as specials online. This is also done at no extra charge.
5. Lower Labor Costs – Less time needs to be spent on the phone with customers who like to ask a lot of questions.
6. “Add-On Automatic” – This is a new feature that suggests that customers add drinks and other add-ons to their orders before they submit their order – “Would you like a dessert or something to drink?”

Internet Marketing Strategy Development: Infoserve can develop a customized strategy designed to attract targeted visitors to your site, generate qualified leads and increase your customer base. We perform a marketing audit to determine where you stand now, recommend action for the future, and assist in the implementing and evaluating processes.

Advertising Management: Infoserve coordinates online advertising promotions - from planning the concept, to buying the placement, to execution, tracking and reporting results. We have a unique, proven tracking methodology that enables us to measure and evaluate the effectiveness of your campaign, and helps you determine the strategies that provide the most impact and return for your investment. We can also work closely with your marketing department or advertising agency to integrate online promotions with offline marketing activities.

Strategic Link Placement: Infoserve will identify and evaluate relevant Web sites for listing your company's products or services, including additional search engines and directories appropriate for your industries and target markets. Many search engines consider the number of links to a site when determining ranking, meaning the more pointers to your site, the better your chances of achieving high search engine positioning.

Search Engine Placement and Optimization: Infoserve can determine your most important keyword phrases and then make recommendations to optimize positioning for your site across the major search services. We can also provide monthly monitoring with our solution to pinpoint trouble spots and deliver recommendations for improvement.

Site Usage Reporting & Analysis: Infoserve begins by running a benchmark Site Usage Report to determine where users are going on your site, how they are getting there, and who they are. The level of detail in these reports can be overwhelming, so we deliver an Executive Summary Analysis of this information to help you better understand the business implications behind the numbers. Our solution includes a monthly analysis that informs you of visitor traffic trends over time, as well as quarterly or biannual reports.

Research: Infoserve can conduct an analysis of the Best Practices for Web sites in your industry. We can also monitor news and discussion groups in your industry for individuals that are looking for or talking about your specific products or services, so that you can respond in a timely manner.

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